Outdooractive Business - Blog #Open DataOutdooractive Business - Blog #Open Datahttps://business.outdooractive.com/blogs/tag/open-dataSun, 15 Mar 2026 10:32:44 +0100http://zoho.com/sites/<![CDATA[Direct visitor flows across your region]]>https://business.outdooractive.com/blogs/post/direct-visitor-flowsHardware solutions enable DMOs to count visitors on site, but can only measure visitor flows selectively (e.g. at parking lots and POIs). This is not ]]>

Hardware solutions enable DMOs to count visitors on site, but can only measure visitor flows selectively (e.g. at parking lots and POIs). This is not suitable for comprehensive visitor management. In addition, it is not possible to react proactively to visitor flows. Measures are only initiated when tourists are already in the region. This makes it impossible to react reasonable to overcrowding in the long term and to solve problems such as nature destruction, overtourism and parking shortages.

Use the Destination Heatmap from Outdooractive as an indicator

The Destination Heatmap is Outdooractive's tool that allows DMOs to see live, even before tourists arrive, which locations are in high demand. The software-based solution calibrates an exact count at individual points and enables visitor guidance over the entire area. In the long term, this information is stored and recorded in statistics. This information is the most useful basis for destinations to make correct decisions in different areas. For example, it becomes clear where the focus should be placed in marketing, which investments need to be made and which information should be displayed even more visible to visitors.

In addition to this background information in the Destination Heatmap, Outdooractive also provides tools (e.g. POI Challenges) to guide visitors in a targeted manner.

In this way, the Outdooractive platform, which has a wide reach, covers two central points in visitor guidance. On the one hand, statistics on visitor flows can be compiled and important insights can be gained from them. On the other hand, well-developed tools are offered that can be used to react directly and efficiently to these findings.

Our solutions for Destinations

Find out more
]]>Tue, 16 Nov 2021 11:51:22 +0100<![CDATA[The world's first Live Tracking Heatmap for digital visitor guidance systems]]>https://business.outdooractive.com/blogs/post/live-tracking-heatmapOutdooractive brings you the first live view of guests, combining data from hardware tracking with GPS-positioning, to support destinations manage the ]]>

Outdooractive brings you the first live view of guests, combining data from hardware tracking with GPS-positioning, to support destinations manage their guests. Here we give you a first look at some of the effective features of the first version, which is available for order now.

About the Heatmap: Live View and Map View feature

A prerequisite for targeted and up-to-date visitor guidance is to know the current occupancy rate at hotspots and predict potential guest volumes.

GPS positioning from Outdooractive mobile and buddy beacon users are combined with live WiFi tracking from destination.one and other hardware trackers including bike counters, parking, etc. We have integrated all sources directly on the platform, resulting in a visualized heat map or "popularity index.

The Live View feature, (pictured below) anonymously displays the live volume of Outdooractive user locations between 10 a.m. and 3 p.m. on a sunny Saturday in April.

Most users are still at home at 10 a.m. and start to travel by 1:00 p.m. for their day excursions. By 3:00 p.m., heightened traffic indicates many users are likely to be enjoying activities outdoors.

The Map View feature can be used to actively monitor which areas are currently being viewed by mobile users to predict guests' future travel destinations and forecast possible traffic volume scenarios.

On the same sunny April Saturday, users are making their travel plans at 10 a.m., which prove to be accurate later that day by 3 p.m.

When using different methods of data collection and tracking systems, the data is collected in a DSGVO compliant manner.

What to expect and added features still to come

Later additions will include increased data view optionsas well as the ability to access historical data to improve the products for destinations. On that basis, users will also be able to forecast crowd trends and become better prepared when making travel decisions.

Additional count-data map layersthrough the interface of Eco-Counter, as well as increased hardware and software support tailored to destination-specific needs i.e. activity trend reports and annual histories, foot-traffic level tracking for planning and managing investments, and much more are in development.

We will keep you posted on the exciting details. To take advantage of the live tracking heat map, please contact us at: business@outdooractive.com.

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