Launch your marketing campaigns with Outdooractive and benefit from the world's leading platform in outdoor tourism.
This is the place where national and global destinations, brands and tourism stakeholders come together.
We make sure your marketing efforts are not just momentary sparklers that loose their steam once a campaign is over.
With Outdooractive your content becomes a beacon that stays visible sustainably.
Outdooractivein numbers
156
Different Countries
250.000+
App Downloads
per Month
600.000+
Unique active users per month
13+ Million
Website Visits
Line up with successful marketing campaigns through Outdooractive
Industry Partner: Sweepstake
- Goal: Lead Generation
- Channels: Outdooractive Homepage, Tour Search and Tour Planner, Social Media and Newsletter
- Participants had the chance to win a Fischer e-mountain bike.
- Duration: 1 Month (July 2020)
Target Group:
Bikers
Target Region:
Worldwide
Results:
- Over 7.400 participants
- Over 4.400 Leads generated (Benchmark 1.500)
Industry Partner: Landing Page and Content Campaign
Key facts:
Ortodox Safety Academy Lab Ice: Training for Alpine Tours
- Goal: Raise awareness for ORTOVOX SAFETY ACADEMY
- Channels: Outdooractive Homepage, Tour Search and Tour Planner, Social Media and Newsletter
- Duration 3 Months (May - July)
Target Group:
Mountaineers, Hikers
Target Region:
Worldwide
Results
6.270 Page clicks / month
More than 3 minutes spent on site
Destination Partner: Landing Page and Content Campaign
Key facts:
Highlight Long Distance Hikes in Graubünden
- Goal: Raise awareness of a specific Activity in the Destination
- Channels: Outdooractive Homepage, Tour Search and Tour Planner, Social Media and Newsletter
- Duration 2 Months (June-July)
Target Group:
Long Distance Hikers
Target Region:
Graubünden, Switzerland
Results:
15.250 Page clicks / month
Click-Through-Rate of 11,86%
Industry Partner: Product Review / Blog Article
Key facts:
ADIDAS Terrex Ultra Parley Trail Running Shoe
- Product test from April - August
- Copy writing and article editing included
- Channels: Outdooractive Blog, Newsletter and Social Media
Target Group:
Trail Runners
Target Region:
Worldwide
Results:
- Almost 3 minutes spent on site
- More than 85.800 new contacts
Destination Partner: Travel Guide Page & Long Term Content Strategy
Key facts:
Content campaign in order to create sustainable reach
- Duration: 3 years
- Make over of all related Travel guide pages
- Highlighting of seasonal focus topics
- Channels: Outdoractive Homepage, Tour Search, Tour Planner, Outdooractive Blog, Newsletter and Social Media
Target Group:
All outdoor enthusiasts throughout the yearly seasons
Target Region:
Sauerland, Germany
Results:
- More than 36,3 Mio. impressions / year (increase of 77%)
- Interaction rate on site of 22%
Outdooractive Marketing Services
Content Campaigns
Great content produces sustainable visibility.
Individualize your content on the platform and set specific targets for your campaign. Our marketing experts create the right channel mix in order to reach your goals.
Display Advertisement
Be visible where your target groups spends their time.
You choose the charecteristics of your specific target group and the campaign goals.
We take care that your message is visible to exactly the right people at exactly the right time.
Challenges
Motivate your audience to get active and be their exclusive travel partner during the whole challenge.
You choose the challenge format, duration and for destination customers even the location. During the whole time, your logo will be present.
Newsletter
Over 5 Million subscribers are proof of our newsletters' quality. Combined with high opening and click rates, the outdooractive newsletter is the perfect tool to create brand awareness.
Sweepstakes
Nothing attracts people more than winning e.g. a weekend in a beautiful destination such as yours. No wonder our sweepstakes are so successful. And of course you as the host will receive all the customer leads.
Blog Posts / Product Reviews
Blogs are the perfect format for social media posts and Newsletter placements.
You deliver the story, we deliver the platform, the copywriting and the reach. It is that simple.
