The search for routes and activities in a region nowadays mainly takes place online. This is also confirmed by a study by Bergzeit, which shows that 65% of hikers from the DACH region inform themselves about possible destinations for their excursions on online portals. Here, the best-known routes are usually presented in detail. One of the reasons for this is that tourism regions have so far focused their marketing efforts mainly on highlighting top routes. This now creates the problem that these routes are communicated, commented on and recommended via a wide variety of channels. The logical consequence is that visitors are drawn to already overcrowded routes. Thus, all visitors continue to gather on the same paths and the expected recreational effect is gone. And yet this loop can be solved so easily.