With its research project "Digital Ranger - Responsibility and Nature Conservation in Outdoor Tourism", Outdooractive won second place in the ADAC Tourism Prize for Bavaria 2025. On the tourism platform and the associated app, visitors to protected areas not only find suitable tour suggestions, exciting experiences and a worldwide travel guide, but are also informed in detail about local conservation regulations. In this way, users can plan and carry out their tours in an environmentally friendly manner.  Data-based monitoring and effective communication of the rules in force can be used to guide visitors in a targeted manner and encourage them to behave in a sustainable manner, without impairing the quality of the experience. With this innovative approach, outdoor tourism and biodiversity conservation go hand in hand.

We hosted the first webinar of the year in collaboration with TN Deutschland.

Hartmut Wimmer shared valuable insights into the Outdooractive platform and its community, providing a detailed look at the strategies we use to maximize reach in digital destination marketing.

The aim of the AIR project is to contribute to a more sustainable development of tourism by reducing visitor congestion. In the course of the nationwide research project, the project participants jointly researched, developed, and implemented innovative AI-based methods to avoid the overcrowding of travel and excursion destinations and to point out suitable alternatives. During the project, the tourism industry was invited to #ONAIR to share their experiences. At the digital closing event, we would like to take up and deepen this dialogue.

This congress brought together experts to discuss issues such as conservation, global change and life in the national park, and invites anyone interested in the Sierra Nevada to attend. Hartmut Wimmer, CEO, provided impulses and spoke about "Digital Technology for Enhanced Outdoor Experience, Nature Protection, and Visitor Safety".

The World Trails Conference is a bi-annual global gathering where representatives and enthusiasts from around the world come together to share knowledge, forge meaningful networks, and shape the future of trail experiences around the world. Hartmut Wimmer, founder and CEO of Outdooractive, was selected by a committee as a speaker out of the trail sector representation from around the world. 

The data tells the story: Integrating Technology to improve visitor experience and sustainably manage trails. How can I collect data from the trail? What should I be tracking? What do all these numbers mean? Find the answers to these questions and more in this session that focuses on technological tools for trail monitoring and benchmarking, as well as ways to put that knowledge into action. 

The World Trails Conference is a bi-annual global gathering where representatives and enthusiasts from around the world come together to share knowledge, forge meaningful networks, and shape the future of trail experiences around the world. Hartmut Wimmer was selected by a committee as a speaker out of the trail sector representation from around the world. 

Euro Meet 2024 presented itself as an extraordinary event that embraces innovation in outdoor sports to inspire active and sustainable citizens. Hartmut Wimmer took part in a panel discussion about digital innovation: "Innovative ways to integrate environmental sustainability in the outdoors". 

We have been advertising for the last 30 years so that more guests would come. Now they are here. This change in tourism requires a paradigm shift: end-to-end digitalisation instead of project thinking, connectors instead of data hubs, management of digital touchpoints instead of marketing. Using the example of the Julian Alps with the Triglav National Park, we present a successful example of digital visitor management.