Summer Time is Vacation Time
Summer time is vacation time, providing outdoor enthusiasts with ample opportunity to engage in various challenges. With longer days and favorable weather, individuals have more time for hiking, cycling, and other outdoor activities. More leisure time and the conducive conditions make it ideal for outdoor enthusiasts to fully immerse themselves in these engaging and rewarding experiences.
Our long-term Partners
Our long-term Partners
Advantages of a Branded Challenge
Advantages of a Branded Challenge
Combining these reasons, a branded challenge with Outdooractive offers an effective way to increase brand awareness, engage users, and gather valuable data.
Targeted Audience Engagement
- Relevance: Outdooractive has a large user base of outdoor enthusiasts, hikers, cyclists, and nature lovers. A branded challenge directly reaches this specific target audience.
- Engagement: Users already interested in outdoor activities are more likely to participate in challenges and interact with the brand.
Increased Brand Awareness
- Visibility: Placing the brand in the Outdooractive app and on their website significantly increases brand visibility.
- Brand Loyalty: Regular interactions and challenges can strengthen user loyalty to the brand and promote long-term brand loyalty.
Interactive Marketing Strategy
- Participation: Challenges motivate users to actively participate, leading to a higher interaction rate compared to passive advertising.
- Experiences: Branded challenges offer experiential marketing, where users associate positive experiences with the brand.
Content Generation
- User-Generated Content: Participants often create their own content (photos, reports, videos), which the brand can use for further marketing efforts.
- Authenticity: Content from real users often appears more authentic and credible than traditional advertising.
Community Building
- Sense of Community: Joint challenges foster a sense of community among participants, strengthening their bond with the brand.
- Network: The brand can position itself as an integral part of the outdoor community.
Data & Analytics
- User Behavior: Participation in the challenge can gather valuable data on user behavior, which can be used to optimize future marketing strategies.
- Feedback: Participants can provide direct feedback on the challenge and the brand, which can be used for improvements and adjustments.
Long-Term Benefits
- Sustainability: Challenges can be designed to promote long-term habits, creating a sustainable connection to the brand.
- Repetition: Successful challenges can be regularly repeated or expanded to ensure continuous interaction.
Opportunities We Offer
Opportunities We Offer
- You can choose your perfect time frame (minimum duration of a challenge is 14 days).
- You decide in which countries and languages your challenge will appear and which participants can join.
- You decide which activities qualify.
- You decide which individual goal (distance, elevation gain, number of activities) you set for participants.
- You decide which attractive prizes participants can expect.
- The prize draw or redemption takes place on your own brand website.
- The branded challenge is widely promoted on the platform and app.
Best Practice
Want to have a closer look at different challenges? We differentiate between branded and sponsored challenges.
Own Branding Challenges:
Sponsoring Seasonal Challenges:
Our Summer Offer
(Valid until 31.08.2024)
- 30-day challenge on Outdooractive
- Multi-channel marketing campaign (additional wide-reaching promotions on platform, app, and/or social media, etc.)
- Outdooractive One-Month PRO Vouchers to create additional incentives for your own communication through benefits.
Discount Package:
EUR 10,000 instead of EUR 16,000
