Content Campaigns
Success stories from our customers
Overview of the project:
The landing page for the "ORTOVOX SAFETY ACADEMY LAB ICE: Expert Training for Mountaineers" was set up and captioned by the Outdooractive editorial team, the aim being to promote available training courses. This campaign ran from May to July 2020 and had an advertising budget of € 4,500. The landing page was accessed from Outdooractive’s homepage, Route Finder and Route Planner. Ortovox was also promoted in the Outdooractive newsletter and on its social media channels.
Highlights:
18,793 page views, achieved a CPC in excess of €0.24 (benchmark: €0.30), average visit time of 3:39 minutes
Project description:
A three-year marketing campaign (2018 - 2020) for the tourism destination Sauerland, to sustainably increase the reach of the region. Text and adaptation of the existing Sauerland travel guide pages. Setting of seasonal focuses throughout the year (e.g. winter routes or Sauerland hiking villages). Promotion of the travel guide pages on the Outdooractive homepage, route search and the route planner. Presentation of the tourism destination Sauerland in the Outdooractive newsletter and social media channels.
Project highlights:
36.372.698 Impressions (+77% in comparison to the previous year), 44.439 Page views, interaction rate (Downloads, actions taken) of 22%
Overview of the project:
A landing page was featuring "Volcano trips in Italy". This campaign ran from May to July 2020 and had an advertising budget of € 15,000. The landing page was accessed from Outdooractive’s Best adventures section of the homepage as well as in the Travel Guide. Wikinger Resien was also promoted in the Outdooractive newsletter and on its social media channels.
Highlights:
32,370 page views (the campaign‘s goal goal had been 26,000 page views), of these 7,717 resulted in direct enquiries
Objective
Generation of page views and interactions of an outdoor-affine target group on outdooractive.com. Draw attention to your content.
Multi-channel mix
Promotion of your content through a Multi-channel mix we select for you. Possible opportunities to generate page views are Teasers on outdooractive.com, Social media post, Newsletter placement and Display advertising
Requirements
The prerequisite for the implementing a content campaign is that enough relevant and high-quality content - in the form of Travel Guide pages or Landing pages - is available to be published on the platform. Additional editorial services can be purchased if required.
Key facts in short form
- Basis: Existing content on www.outdooractive.com (e. g. Travel Guide pages or landing pages)
- Devices: Web and App
- Placements: Region teaser (start page), Travel Guide, route search, route planner, social media, newsletter, display advertising
- Optimization: Page views and interactions
