Tourism AI requires a dedicated approach
To provide sound tourism advice, you need up-to-date and structured data, local expertise, safety information and links to the features that guests actually use to plan their trips.
A high-performance tourism AI must, amongst other things:
- understand tourism content and its interrelationships,elationships,elationships,
- take real-time and contextual data into account,
- tailor recommendations to individual needs,
- interact directly with websites and platforms,
- incorporate safety and protected area regulations,
- ensure data sovereignty, data protection and controllability. controllability. controllability.
"AI must be integrated into the product – not the product into AI."
From a standalone tool to an integrated system
Outdooractive combines many years of expertise in the tourism sector, its own AI architecture and its own development team with an extensive data and platform infrastructure. The AI assistants do more than just access content: they understand the current product context, support users with specific tasks and continue to evolve based on real-world usage.
Our AI solutions for tourism
White-label website AI Assistant
The AI Assistant, integrated directly into the white-label website, guides guests from their initial inspiration right through to concrete travel planning. It makes destination content accessible through dialogue and links recommendations to the platform’s features.
- personalised recommendations for tours, points of interest and reccommodation,
- taking into account weather, conditions and safety information,
- use of user profiles and preferences after login,
- reminders of previous interactions,
- saving recommendations to collections,
- controlling selected website functions via text or voice,
- transferring plans to connected apps and channels,
- customising greetings and tone.
Possible features:
My Business AI Assistant
AI support directly within the work context
- Create, revise and optimise content more quickly,
- analyse existing data and KPIs in a clear and understandable way,
- ask specific questions about trends and results,
- identify content gaps and opportunities for optimisation,
- derive a basis for decision-making from existing information,
- simplify recurring tasks.
Outdooractive My Business supports partners with content management, data analysis and digital guest communication. The My Business AI Assistant provides easy access to knowledge, data and functions – right where teams are working.
Areas of application:
Website AI Assistant
Intelligent guest support for an existing website
The Website AI Assistant can be integrated directly into websites outside the Outdooractive ecosystem. It enables guests to discover tourism content using natural language, ask questions and access relevant information more quickly.
The features available depend on the specific integration context and the chosen configuration. The Assistant can be used on white-label websites, Outdooractive.com and third-party websites.
- dialogue-based access to relevant tourism content,
- integration into existing websites of destinations and partners,
- provision of defined data and functions,
- various configuration levels depending on the specific use case,
- personalised functions for logged-in users,
- continuous development and quality assurance of the functions
Key features:
Destinations that are already using our AI solutions
Not every relevant topic in tourism AI has yet become a standalone product. As part of our development, research and collaboration with destinations, we are also exploring the following areas of application.
Digital Guest Care
Promote your accommodation as part of your region’s outdoor experience
Take the pressure off your team
Strengthen your own touchpoints
Reach active holidaymakers
Our Accommodation Plans
Get started with a free mybusiness account. You will then be able to view the available packages in the B2B shop and choose the one that best suits your objectives.
Accommodation Basic
- Professional accommodation profile
- Basic information and photos
- Visibility on Outdooractive
- Get started with a free mybusiness account
Accommodation Pro
- Everything from Basic
- Advanced content and highlights
- Booking link and direct contact points
- Content for your own channels
- Performance insights
including AI Concierge
Accommodation Pro+
- Everything included in the Pro package
- Premium visibility / Top Partner status
- Additional licences
- Enhanced digital guest experience
- AI Concierge included
You can view the packages and prices once you have logged in to the B2B shop.
AI Concierge – digital support for guests and staff
The AI Concierge provides quick and reliable answers to guests’ frequently asked questions – about accommodation, tours, activities, services and the local area. This ensures guests receive relevant information exactly when they need it. At the same time, it takes the pressure off your team in their day-to-day operations.
How to get started – in 3 steps
Create a mybusiness account
Sign up for free and create your mybusiness account for your accommodation.
Setting up accommodation
Update your profile, photos, details and relevant contact information.
Choose a package in the B2B shop
Choose the right package and get started with extra features.
Frequently Asked Questions
Webinar-Aufzeichnungen
AI Conference
