1. Content is key - Create quality routes
Every additional route creates visibility for your marketing goal - The better the quality, the higher the impact.
Our Tip: Focus on your 3 most important activities and create a minimum of 10 routes for them
Clicks on a top route per year: approx. 1.000
Clicks for 3 activities with 10 routes each: 30.000
Marketing value with 0,60€/Click: 18.000€
You lack the manpower to create good content? Get our support!
2. Utilize the SEO power of Outdooractive
Outdooractive offers one of the most powerful SEO tools on the tourism market - the world wide digital travel guide. Get control over your region, get your name on it and decide what people find online about your destination.
Each travel guide page itself generates about 2.000 clicks per year directly, so 6.000 for 3 activities. Routes highlighted on them will get 15% more reach on average, so 34.500 in the case mentioned above
Result: 40.500 clicks with a marketing value of 24.300€
Consult our sales team on the best way to get your region branded
3. For even more reach - Content Campaigns
Once the content base is there, maximize its output during the periods of your choice.
- You decide the budget
- We take care of achieving your goals
- Your campaign reaches the perfect audience with the perfect timing
How to get ownership of your travel guide
- In order to use the Outdooractive Travel Guide perfectly for your communication, you need to claim the official representation over your region on our platform. There are 3 ways to do so
Destination Pro+
- The account for wholistic destiantion management. From digitization, over marketing to visitor guidance. This account delivers the best performance on all fields
Destination Pro
- The account for starting digital destination marketing. Decide how Outdooractive users perceive your destination and also use your content on your own website.
Content Campaign
- Get the travel guide branding, edit the desired activity page and utilize it as the perfect landing page for your campaigns. The branding stays for the campaign duration .
