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  • Visitor Insights

    Visitor Insights

    Where are your guests at the moment? Where are they planning to go? Which places will be overcrowded and where will be room for extra visitors. With Outdooractive you have this information at your disposal.
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All information in one place

Visitor guidance starts with knowledge about your visitors behavior. With Outdooractive, you have all the information at your disposal. Know in the morning where our users are planning to go and be aware of their actual positions, even in the outdoors. Get insights on parking occupancy and receive detailed statistics about the performance of your Outdooractive content. 

Insights at a glance

The Overview Dashboards for each report give you instant, helpful feedback on user engagement with your content—how it's being used and what is most popular. 


Easy-to-read graphs and a simplified interface, let you easily take a deep dive into content and region reports as well as user heatmaps.

Pro feature.

Fully understand your content's performance

With the Content Reach Report you can easily identify your most successful content types, in what format, on which channels it is viewed, and track its seasonal popularity. Plus, view a heatmap of your content's location.

Pro feature.

Fully understand your content's performance

With the Content Reach Report you can easily identify your most successful content types, in what format, on which channels it is viewed, and track its seasonal popularity. Plus, view a heatmap of your content's location.

Pro feature.

Identify what precisely is going on in your home region

Each destination plays a role in fostering tourism in your home region. The Region Report gives you insight into the performance of content in your home region of other businesses and the community for a more holistic, zoomed-out perspective. 


This generates health competition, opens up collaboration possibilities, leverages other people's input, and helps you identify and refine your unique contribution to the region.

Pro+ feature.

Heatmaps that take visitor guidance to new heights

Based on the use of the Outdooractive app and white-label partner apps, including connected devices, as well as WiFi and parking trackers, you can view extensive live data about your visitors' past and current movements and even forecast their future travel plans. 


Choose between different views that show user location in your region, their recorded activity routes, and even app engagement. Continuous further development of this powerful tool ensures even greater robustness and stability in data analysis, making visitor guidance measures more effective.

Pro+ feature.

Heatmaps that take visitor guidance to new heights

Based on the use of the Outdooractive app and white-label partner apps, including connected devices, as well as WiFi and parking trackers, you can view extensive live data about your visitors' past and current movements and even forecast their future travel plans. 


Choose between different views that show user location in your region, their recorded activity routes, and even app engagement. Continuous further development of this powerful tool ensures even greater robustness and stability in data analysis, making visitor guidance measures more effective.

Pro+ feature.

Live Heat Maps

Get extensive life data about your visitors movement and even their travel plans. Choose between different views that show you either the current positions of visitors in your region or the app activity and find out where they will be visiting before they even arrive.

Choose your plan

Parking Occupation

Be aware of the occupations of parking lots in your region and react accordingly to avoid overcrowding or prohibited parking.

Choose your plan

Parking Occupation

Be aware of the occupations of parking lots in your region and react accordingly to avoid overcrowding or prohibited parking.

Choose your plan

App Analytics

Get extensive details on the performance of your Outdooractive content. Which POIs create the most interest, which routes are the most frequented. Based on the this data you are able to take even better strategic decisions.

Choose your plan

App Analytics

Get extensive details on the performance of your Outdooractive content. Which POIs create the most interest, which routes are the most frequented. Based on the this data you are able to take even better strategic decisions.

Choose your plan

Find out more about Outdooractive Business Insights today

Our Pro and Pro+ subscriptions host insights and analytics features that will help you enhance visitor guidance. Book a demo today to explore how you can unlock the potential of unrivaled insights to boost your business or have a look at the overview how to upgrade to Pro and Pro+ to take your tourism data analysis to the next level.
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Overview Pro Features
Overview Pro Features
Overview Pro+ Features
Overview Pro+ Features

Destination Pro+

pro-plus
Our Destination Pro+ package contains the features that will grant you successful visitor guidance. Trail management, destination insights and much more. Check out what else we have to offer!
Get your Offer

Destination Pro+

pro-plus
Our Destination Pro+ package contains the features that will grant you successful visitor guidance. Trail management, destination insights and much more. Check out what else we have to offer!
Get your Offer