Your Own Business Account | Outdooractive Business

Principles for succesful destination management

1. Destination and user accounts

To be part of the Outdooractive platform every destination is required to manage content within its own Destination Account. You can start for free with the Basic account and according to your needs, you can upgrade.

From the Pro Account Level onwards unlimited users within your organisation can collaborate and participate in the content development and management process.

2. Collaboration between DMO levels

Outdooractive provides the optional functionality to mirror the local orgaizational structures by creating a workflow and content flow hierarchy. Upper destinations have certain editing and approval rights on lower destinations' content, for quality asurance and compliance with data standards. All level DMOs have access to the platform-wide knowledge data base and training posibilities to achieve a unified high level of quality of content and communication.

3. Seamless data exchange

All account levels have the opportunity to licence their content as open data.

Starting at the Pro Account level, connectors are unlocked that enable the direct exchange of data with external accounts held in the Tourism Tech Alliance (Neusta, Infomax, mein.toubiz). This market-encompassing alliance follows the mission to prepare the way for an optimal experience for tourists by providing information from all tourist systems on all output channels while making data management as easy as possible for our professional partners.

DMOs at the Pro+ level can use and display all content produced by lower level actors (including Basic Accounts). They also have access to the API functionality to transmit any content from the entire region to their proprietary data hubs.

Additional Benefits of independent destination accounts

Single source of truth

Outdooractive emphasizes the importance of a single source of truth in data management. Both users and AI rely on original data sources rather than copied content. This trend will continue to grow as AI develops further.

Quality of content

Content quality improves when each organization manages its own content under its own name and logo. User feedback can be processed more efficiently when it is directed to the correct recipient.

Content ownership and liability

As the legal owner of the content, you have complete control over its management. You can choose the licensing terms for your content, from our standard terms to full open data.

Branding and marketing

Your brand takes precedence, and your efforts primarily benefit your destination's brand. You can choose to become part of a marketing partnership with your upper destination and use their brand. Your content will be automatically distributed under your brand across all channels of the entire Outdooractive platform.

Your own statistics and reporting

The reach of your content on any channel and the activities of your guests in your region are automatically tracked and visualized in a centralized platform for reporting.

Customer service and community management

You can build and manage your own digital destination community. Users can ask questions, and you can provide answers. This allows you to build leads and digital user profiles, as well as develop your own CRM.

Visitor Guidance

Create touchpoints such as QR codes at frequently visited locations to connect your guests with your content and local community. Personalized recommendations, emails, and notifications not only offer the best guest experience but also give you the opportunity to actively guide them. By incorporating gamification elements such as challenges, you can enhance digital engagement with your local businesses. Thanks to digital notices and closures you will ensure the safety of your guests.

The necessity and advantages of an own business account

The necessity and advantages of an own business account

The necessity and advantages of an own business account

Principles for succesful destination management

1. Destination and user accounts

2. Collaboration between DMO levels

3. Seamless data exchange

Additional Benefits of independent destination accounts

Single source of truth

Quality of content

Content ownership and liability

Branding and marketing

Your own statistics and reporting

Customer service and community management

Visitor Guidance

How to become visible in your region

Getting your destination account

Creating high quality routes and POIs

Publishing your content on Outdooractive

We take care of the rest

Customer Sectors

Company

Legal