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  • Region Report
    Stubaital 2022

    Region Report Stubaital 2022

    The Stubaital is the central valley of the Stubai Alps in Tyrol. In the valleys you will find meadows, forests and sunny mountain sheds. There are numerous tours here to explore a fascinating mountain world. Our Region Report 2022 shows, that the region is represented by a huge number of official partners on our platform. Therefore we provide users the best and safest content possible.

Total figures for content located in the Stubaital in 2022

Teasers:
​ 41.645.988

Pageviews: 
568.799

Actions: 
230.943

Downloads: 
20.937

Interaction rate: 
​44%

Interpreting these figures


  • A teaser is a promotional element that leads to the content's detail page (e. g. a route or POI). The more teasers an item of content has, the more traffic it will generate
  • Pageviews refer to detail pages that are fully opened. This is the best way for a user to see the message the author is trying to relay to. It is also a key indicator of reach.
  • Actions are counted when a user clicks on further items within the content, making them a direct measurement of the interest generated
  • Any user that downloads content is very likely to go on to experience e. g. the route it in real life. 
  • The interaction rate sums up how successful the author was in creating a lasting experience for the users.

Professionals form the 
"Alliance of the Officials"

The Outdooractive platform's total reach is being generated by content from the Outdooractive brand and from the professional content of our partners. This is how the partner's data has about 5 times as much reach as it does on it's own brand channels.

95 % 

of all traffic in the region Stubaital on the Outdooractive Platform was generated by professional content.

84 

partners created as part of the "Alliance of the Officials" professional content for the region Stubaital.

Interpretation of figures
  • Professional content is created by what we term the Alliance of the Officials, meaning our business partners such as DMOs, trail managers, mountaineering associations, etc.
  • These partners are part of the "Alliance of the Officials" and they created the professional and official content. This content was the main traffic driver.

Top 3 reach contributors for content in Stubaital in 2022

Ötztal

ÖAV Alpenverein Innsbruck

AV-alpenvereinaktiv.com

Top 5 content* in 

​Stubaital in 2022

* based on total pageviews in 2022

Most viewed activities in Stubaital in 2022

How to become visible in your region

Getting your destination account                        

Creating high quality routes and POIs

Publishing your content on Outdooractive

We take care of the rest

Contact us

See other region reports

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