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  • Region Report
    Auvergne 2022

    Region Report Auvergne 2022

    The mountains in Auvergne-Rhône-Alpes are undeniably a source of well-being, a place to let go and be active outdoors. Cycling activities in particular were very popular in 2022. Find below the figures that reflect the success of the region within our platform.

Total figures for content located in Auvergne in 2022

Teasers:
3.776.695

Pageviews: 
161.460

Actions: 
39.836

Downloads: 
11.912

Interaction rate: 
​32%

Interpreting these figures


  • A teaser is a promotional element that leads to the content's 'detail page (e. g. a rout or POI)'. The more teasers an item of content has, the more traffic it will generate.
  • Pageviews refer to detail pages that are fully opened. This is the best way for a user to see the message the author is trying to relay. It is also a key indicator of reach.
  • Actions are counted when a user clicks on further items within the content, making them a direct measurement of the interest generated.
  • Any user that downloads content is very likely to go on to experience e. g. the route in real life.  
  • The interaction rate sums up how successful the author was in creating a lasting experience for the users.

Partners form the 
"Alliance of the Officials"

The Outdooractive platform's total reach is being generated by content from the Outdooractive brand and from the professional content of our partners. This is how the partner's data has about 5 times as much reach as it does on it's own brand channels.

78 % 
of all traffic in the region Auvergne on the Outdooractive platform was generated by professional content.

40 
​partners created as part of the "Alliance of the Officials" professional content for this region.

Interpretation of figures
  • Professional content is content that is created by what we term the Alliance of the Officials, meaning our business partners such as DMOs, trail managers, mountaineering associations, etc. 
  • These partners  are part of the "Alliance of the Officials" and they created the professional and official content. This content was the main traffic driver. 

The top 3 contributors for content in Auvergne in 2022

TILT COM'SEIL

Montagne de l'Ain

Pays de Gex - Montsjura

Top 5 content* in 
Auvergne in 2022

* based on total pageviews in 2022

* basierend auf den Seitenaufrufen gesamt im Jahr 2022

Most viewed activities in Auvergne in 2022

How to become visible in your region

Getting your destination account       

Creating high quality routes and POIs

Publishing your content on Outdooractive

We take care of the rest

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