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  • Region Report
    Mecklengburgische Seenplatte 2022

    Region Report Mecklingburgische Seenplatte 2022

    The region Mecklenburgische Seenplatte in Mecklenburg-Vorpommern is the largest contiguous lake region in Central Europe. Over 1000 smaller and larger lakes characterize the region, including the Müritz, Germany's largest inland lake with 112 km². Vacationing here means canoeing on the continuous waterways or hiking and cycling along extensive avenues and around the numerous lakes. Our region report shows that Bike Riding, Hinking Routes, Canoeing and Bycicle Touring were the top content on our platform in 2022.

Total figures for content located in Mecklenburgische Seenplatte in 2022

Teasers:
​ 32.171.989

Pageviews: 
298.644

Actions: 
64.908

Downloads: 
10.189

Interaction rate: 
​25%

Interpreting these figures


  • A teaser is a promotional element that leads to the content's detail page (e. g. a route or POI). The more teasers an item of content has, the more traffic it will generate.
  • Pageviews refer to detail pages that are fully opened. This is the best way for a user to see the message the author is trying to relay to. It is also a key indicator of reach.
  • Actions are counted when a user clicks on further items within the content, making them a direct measurement of the interest generated.
  • Any user that downloads content is very likely to go on to experience e. g. the route it in real life.
  • The interaction rate sums up how successful the author was in creating a lasting experience for the users.

Partners form the 

​"Alliance of the Officials" 

The Outdooractive platform's total reach is being generated by content from the Outdooractive brand and from the professional content of our partners. This is how the partner's data has about 5 times as much reach as it does on it's own brand channels.

95 % 

of all traffic in the region Mecklenburgische Seenplatte on the Outdooractive Platform was generated by professional content.

41 

partners created as part of the "Alliance of the Officials" professional content for the Mecklenburgische Seenplatte.

Interpretation of figures
  • Professional content is created by what we term the Alliance of the Officials, meaning our business partners such as DMOs, trail managers, mountaineering associations, etc.
  • These partners are part of the "Alliance of the Officials" and they created the professional and official content. This content was the main traffic driver.

The top 3 reach contributors for 
content in the Mecklenburgischen Seenplatte in 2022

Tourismusverband Mecklenburg-Vorpommern e.V.

Mecklenburgische Kleinseenplatte Touristik GmbH

Tourismusverband Mecklenburg-Schwerin e.V.

Top 5 content* in the 
Mecklenburgische Seenplatte in 2022

* based on total pageviews in 2022

* basierend auf den Seitenaufrufen gesamt im Jahr 2022

Most viewed activities in Graubuenden in 2022

How to become visible in your region

Getting your destination account                        

Creating high quality routes and POIs

Publishing your routes on Outdooractive

We take care of the rest

Contact us

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