Get to know your guests digitally
The conventional metrics that originate from the advertising industry and might be considered standard such as bounce rate, length of stay on the site and page views, say nothing about whether the users arrive at the information they are looking for quickly. In some cases it may well be the opposite.
A good UX (user experience) should be the first priority and something that is understood intuitively. The software and apps we use on smartphones and on familiar platforms are second nature to us - to the point that, in fact, that anything deviating from them might actually be considered poor UX without simplified interface and stringent user guidance.
Our challenge over the next 10 years will be to rise to the fundamental task of helping destinations get to know their guests digitally.
Unlike other tourism websites, a white-label website integrates the Community functionality of the Outdooractive platform. Communication with registered members takes place on behalf of the website's brand (thus creating a 'branded' Community). Guests are 'digitized' via the Community and, over time, profiles are created and enriched with data. This data allows potential guests to be provided with personalized services and the destinations are increasingly able to analyze what visitors really want to do and where they wish to stay.
The Outdooractive platform offers endless reasons for visitors to log in: from saving routes on the map and offline to planning their own, ratings and comments, BuddyBeacon, and Challenges. The data generated through the use of the Outdooractive platform can also be integrated with the Zoho CRM and blended with data from other systems, such as guest maps, to allow a destination to successfully develop its own customer database.
A successful tourism website should double-up as a travel guide. The original format of a printed, map-based guide has withstood the test of time for over 150 years to provide information on the country, its people, getting around, cuisine, accommodation, places to see, retail, and, of course, routes. As these are all topics covered by the Outdooractive platform, it stands to reason they should also form the structure of a white-label website. The website's page structure is created and populates automatically simply as a result of adding content to the database. Landing pages, such as ../hotels, .../hiking, etc. automatically generate once there are more than four items of published content.
Tourism is international in its very nature and for most people the chance to explore countries and their regions is what travel is all about. For this reason, Outdooractive.com is available more than 21 languages:
Translators who are native speakers are responsible for translating the system in its entirety, including all our Help Center articles. We also offer machine translations of content that use the best translation tools to broaden the appeal of our platform to an international audience.
A white-label website is a channel of the Outdooractive platform which means it can also be used to guide and manage visitors. The configuration of the systems ensures a destination's information is not only displayed on their own website but also across other channels of the platform. By doing so, destinations can attain, on average, 5 times more reach with Outdooractive as they would with just their website.
Analytics and Heat map
Data generated via the destination's white-label website and across the entire Outdooractive platform is available to as analytics and Heat map in My Business, making it possible to gain comprehensive insights into visitor flows in the destination and, in turn, make better-informed decisions.
No more relaunches thanks to SaaS
Switching to Outdooractive's white-label website in a one-off event. From our point of view, it makes zero sense to invest money in redesigning and reconfiguring a website every three or four years. With Outdooractive, the website is part of the platform and develops as a part of it. We make weekly updates to ensure our software is matching the needs of the users. While our customers can focus on their content and customer engagement, we take care of the rest.
Customized for mobile use
All our software is optimized and mirrored for full mobile use, including all branding.