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  • Region Report
    Germany 2022

    Region Report Germany 2022

    From the North Sea to the edge of the Alps, from the Moselle to the Oder – Germany is with its 16 federal states an incredibly diverse travel destination. Our region report gives an overview about the impressive numbers of German-related content that was generated on our platform and on our partner's channels.

Total figures for content located in Germany in 2022

Teasers:
​ 1.859.791.903

Pageviews: 
84.840.236

Actions: 
21.648.745

Downloads: 
4.028.745

Interaction rate: 
​30%

Interpreting these figures


  • A teaser is a promotional element that leads to the content's detail page (e. g. a route or POI). The more teasers an item of content has, the more traffic it will generate.
  • Pageviews refer to detail pages that are fully opened. This is the best way for a user to see the message the author is trying to relay to. It is also a key indicator of reach.
  • Actions are counted when a user clicks on further items within the content, making them a direct measurement of the interest generated.
  • Any user that downloads content is very likely to go on to experience e. g. the route in real life.  
  • The interaction rate sums up how successful the author was in creating a lasting experience for the users.

Partners form the "Alliance of the Officials" 

The Outdooractive platform's total reach is being generated by content from the Outdooractive brand and from the professional content of our partners. This is how the partner's data has about 5 times as much reach as it does on it's own brand channels.

81 % 
of all traffic in Germany on the Outdooractive Platform was generated by professional content.

1.255
​partners created as part of the "Alliance of the Officials" professional content for the region Germany.

Interpretation of figures
  • Professional content is created by what we term the Alliance of the Officials, meaning our business partners such as DMOs, trail managers, mountaineering associations, etc.
  • These partners are part of the "Alliance of the Officials" and they created the professional and official content. This content was the main traffic driver.

Top reach contributors for content in Germany in 2022

Tourenportal Berchtesgadener Land

Zum Wohl. Die Pfalz

Saarland

Mosel, Faszination Urlaub

Thüringer Wald

Top 5 content* in Germany in 2022

* based on total pageviews in 2022

* basierend auf den Seitenaufrufen gesamt im Jahr 2022

How to become visible in your region

Getting your destination account       

Creating high quality routes and POIs

Publishing your content on Outdooractive

We take care of the rest

Contact us

See other region reports

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Thuringian Forest

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