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  • Region Report
    Luzern 2022

    Region Report Luzern 2022

    Lucerne, located on Lake Lucerne, fascinates with a great mountain scenery and offers numerous opportunities for outdoor activities. Our Region Report 2022 shows with impressive figures that the region attracts enthusiastic outdoor athletes and nature lovers at any time of the year. In addition to various bike tours, long-distance hiking was the top content on our platform in 2022.

Total figures for content located in Luzern in 2022

Teasers:
​ 8.792.676

Pageviews: 
152.973

Actions: 
32.705

Downloads: 
4.184

Interaction rate: 
​24%

Interpreting these figures


  • A teaser is a promotional element that leads to the content's detail page (e. g. a route or POI). The more teasers an item of content has, the more traffic it will generate.
  • Pageviews refer to detail pages that are fully opened. This is the best way for a user to see the message the author is trying to relay to. It is also a key indicator of reach.
  • Actions are counted when a user clicks on further items within the content, making them a direct measurement of the interest generated.
  • Any user that downloads content is very likely to go on to experience e. g. the route it in real life.  
  • The interaction rate sums up how successful the author was in creating a lasting experience for the users.

Partners form the "Alliance of the Officials" 

The Outdooractive platform's total reach is being generated by content from the Outdooractive brand and from the professional content of our partners. This is how the partner's data has about 5 times as much reach as it does on it's own brand channels.

91 % 
of all traffic in the region Luzern on the Outdooractive Platform was generated by professional content.

1.253 
​partners created as part of the "Alliance of the Officials" professional content for the region Luzern.

Interpretation of figures
  • Professional content is created by what we term the Alliance of the Officials, meaning our business partners such as DMOs, trail managers, mountaineering associations, etc.
  • These partners are part of the "Alliance of the Officials" and they created the professional and official content. This content was the main traffic driver.

Top 5 reach contributors for content in Luzern in 2022

Region Luzern-Vierwaldstättersee

Tourenplaner SCHWEIZ

Bikegenoss Zentralschweiz

Top 5 content* in Luzern in 2022

* based on total pageviews in 2022

* basierend auf den Seitenaufrufen gesamt im Jahr 2022

Most viewed activities in Luzern in 2022 

How to become visible in your region

Getting your destination account                        

Creating high quality routes and POIs

Publishing your content on Outdooractive

We take care of the rest

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